John Harrison - Professional Ice Cream Taster - ICE CREAM ‘FLAVOROLOGY’
John Harrison has more than 40 years of experience in the ice cream industry. His interest and expertise in ice cream stems from his family tree where four generations of his family members were involved in the industry. In his youth, ice cream was his favorite dessert; during his college years, he worked (and tasted) his way through college at his uncle's ice cream plant in Tennessee. Harrison joined Edy’s Grand Ice Cream in 1982. Prior to his position with Edy’s, he was with Dari-Tech, an ingredient supplier, for 12-years, where he was the National Sales Manager. During that time he also assisted as an independent consultant for Edy’s new flavor formulas. In addition to Harrison's technical background, he also is an ice cream history and trivia buff. Answering questions ranging from fun facts on the history of ice cream to current trends toward more nutritious ice cream products, is just an added benefit to Harrison's job. His expertise is so crucial to Edy’s that his taste buds are insured for a cool $1 million. He has traveled throughout North and South America, visiting every ice cream plant on both continents and tasted more than a million gallons of ice cream during his career.
Helena Christensen - Super Model - Breast Cancer
Helena Christensen is certainly one of the leading supermodels of the 1990's. She has had one of the most diverse careers of those belonging to this elite group familiar to most everyone. A veteran of the fashion runways and trade magazines, Helena is still one of the most in-demand models. The leaders of the fashion world have endlessly showered praise about Helena's captivating looks. The late designer Gianni Versace said she has the most beautiful body. Karl Lagerferld described her as possessing a figure type that's very rare. Nobody has better legs. John Galliano comments, she fills clothes with life and fire. Known for her skills on both sides of the camera, Helena Christensen can speak from an expert point of view on what makes women feel beautiful. Christensen, world famous supermodel, photographer and mother, kicks off a new campaign this week launching Bali’s® innovative Comfort-U™ product line and the brand’s partnership with The Breast Cancer Research Foundation.
Lou Manfredini - TV Home Improvement Expert and Host of HouseSmarts
Lou Manfredini is a self-made success story in the home maintenance industry. What began as a hardware store job as a teenager and later as a carpenter’s apprentice in college turned into a booming career as a nationally respected home maintenance expert. Manfredini began his media career when WGN Radio in Chicago launched his idea for a home improvement call-in radio show. Currently, he is the official home expert for NBC’s Today Show and a frequent guest on numerous network television stations across the United States. Most recently, Manfredini is the host of his own television show, HouseSmarts, which is syndicated on numerous network stations across the country. Manfredini also has authored five successful DIY books, including Bath Smarts (2004), Kitchen Smarts (2004), House Smarts (2002) and Mr. Fix-It Introduces You to Your Home (2002). Manfredini’s books have been featured in national magazines such as People and Newsweek, as well as major-market newspapers such as the Los Angeles Times and Chicago Tribune. In addition to his media engagements, Lou is still true to his entrepreneurial roots and spirit. He is the owner of an Ace Hardware store in Chicago, Ill., where he lives with his wife and four children. A new coat of paint can mean many things, but at a school it can be the difference between inspiration and apathy. An engaging learning environment can stir creativity, motivate learning and invigorate everyone who steps foot on campus. Such physical improvements sometimes fall by the wayside, but with a helpful hand from the Helpful Hands Program, 50 high school campuses across America will get the fresh start they need. Helpful Hands will provide paint makeovers to one deserving high school in each of the fifty states. From Alaska to Texas, high school students and community members around the country will soon discover that a new coat of paint does more than add color to the wall – it marks a new beginning, boosts spirits and establishes pride where it is needed the most.
Serge Traylor Brand Manager, Energizer Recharge
Energizer is introducing the new Energizer® Recharge Smart™ Charger by getting consumers involved in a video campaign to drive donations to their favorite charity. The “Kids Take Charge” video campaign asks families across the country to post a video of their child explaining the mischief they can get into when the toys that keep them occupied run out of battery power. The top ten creative entries will receive a portion of the $10,000 donation – based on an online poll – for their charity. Parents can get inspiration from the online ad campaign, also launching today and viewable at www.Energizer.com/SmartCharge, which features kids talking about everything from having tantrums to telling family secrets, each closing with a “Try the Smart Charger….or Else” message. “We’re letting people know about the new Energizer® Recharge Smart™ Charger and how it can make their lives easier by demonstrating its benefits in real-life situations they can relate to….and through the people that know best how to get them to listen: their kids!,” said Jim Olsen, Vice President of Marketing for North America. “We’re eager to view how America’s youth flex their creative muscles and show off the power of persuasion for a good cause.” The first 250 people to enter a video will receive a free Energizer® Recharge Smart™ Charger. Energizer will select ten finalists based on originality, humor and alignment with the, “Kids Take Charge or Else” theme. Consumers can help determine the amount of money each charity receives by voting for their favorite at www.Energizer.com/SmartCharge. The funds will be allocated based on the percentage of views that each video receives. To enter, visit www.Energizer.com/Smartcharge to review rules and submit a link to an online video posting with the hashtag #SmartCharge before May 17, 2010.
Doug Brode - "Mr. Pop Culture America"
American Idol is falling in the ratings. Why? Is it because Simon Cowell is leaving, or does it reflect of the caliber of talent being presented? This week Harry Connick , Jr. arranged, conducted and performed as AI presented a salute to the legendary Frank Sinatra. Doug talks about the performances and a whole lot more.
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