Dr Joel Fisher, Will Homer

Joel Fisher - "The Wine Guru"

Joel M. Fisher, PhD is the wine columnist for the Culinary Connection of the Chefs de Cuisine Association of California. He was a Contributing Editor of Patterson's Beverage Journal. From 1999 to 2006 he was a wine instructor for the Culinary Arts Department of the Art Institute of California-Los Angeles and is a founding partner of the educational Wine Vine and Dine, which conducts programs throughout Southern California. Sommelier for the Escoffier Association of Southern California, Joel is also a member of Patterson Magazine's tasting panel. Dr. Fisher is a member of the Society of Wine Educators, The Circle of Wine Writers (UK) and was awarded a Wine Enthusiast Media Scholarship for 2005 at the Culinary Institute of America.
He will be announcing 1- The new Santa Clarita Wine Festival in Feb and talking about upcoming wine dinners, tastings etc.   




Will Homer- Painted Hills Natural Beef

Will is the operations manager and rancher director at PHNB.

Also just an fyi that Painted Hills is not technically “grass-fed” beef, but rather pasture fed and vegetarian-corn finished to add more depth to the flavor of the beef. Will can explain the differences to you on the air, just in case you were going to introduce them as a grass-fed company.

Painted Hills Natural Beef is a natural* beef product originating in Wheeler County, Oregon. The story behind PHNB begins in the mid-90s. Several ranchers got together to discuss the current trends in the beef industry and how to add value to beef products. They discovered that they were all experiencing the same confusion. "Why is it that I am producing top quality cattle and yet all I hear at grocery stores and restaurants is that beef isn't as good as it used to be?" As it turned out, the cattle that came from the ranches of Wheeler County were being lost in the mix of cattle from all over North America. Their cattle were being blended into pens that held cattle of lower quality. This beef, in turn, was being sent to the market and restaurants, resulting in unhappy consumers.