Tue Jun 2, 2009

On Today's Show: www.crntalk.com

Heather Snavely - Director of Global Brand for Xbox 360
A seasoned television guest, before joining Microsoft, Heather was Head of Global Communications at Cranium and has spent much of her 15 year career studying game-changing companies and products – from REI to Cranium and Target Stores. Snavely is a self-professed “gamer Mom” and is up on all the latest trends as digital entertainment revolutionizes the way families spend time together in the home. This year, at the largest gaming and entertainment trade show of the year, all eyes will be on Xbox. At the Electronic Entertainment Expo (E3) in Los Angeles on June 1, Microsoft will unveil the future of home entertainment for the next decade. Get ready for a whole new way to experience Xbox and home entertainment. Xbox takes the stage with some of the biggest names in Hollywood to announce new partnerships, and highly innovative and interactive experiences that will forever change the way you think about console gaming, including a blockbuster lineup of games for this summer and beyond.

Jeff Wilser "The Maxims of Manhood: 100 Rules Every Real Man Must Live By"
Your dog must be larger than a toaster. Tip well. Never use the word "blossom." Outperform the GPS. Know how to chug a beer (and know that you shouldn't). Always hold the door. Never use emoticons. These are The Maxims of Manhood. They cover every aspect of life: women, sports, sex, the office, family, entertainment, fashion, fitness, and more women. Some of these you'd expect. Some you wouldn't, as they usher in a modern code of masculinity (Your favorite book may not be The Da Vinci Code). In a series of 100 essays, the rules are analyzed, explained, vigorously defended and openly mocked. Every rule has an authorized exception. Except the ones that don't. This book might not be for you. It's only intended for people who fall into one of these seven buckets: 1) you are a man; 2) you will become a man; 3) you were once a man; 4) you are related to a man; 5) you are dating or have married a man; 6) you think that in the future, perhaps, you will date or marry a man; 7) you know, or think that at some point you will know--whether casually or formally--a man. Based in New York, Jeff Wilser has been researching the Maxims of Manhood for over 25 years, ever since he felt guilty for breaking the rule "Never cry at the movies"--he was six; the movie was E.T. This book is his atonement. A former USMC Reserves squad leader, Wilser has been a regular online contributor to sites like GQ, MTV, and VH1, writing about dating, sex, nightlife, and pop culture. He's met many men.

Andrea Baptiste "Heartworks "
Biggest Loser alum and fitness director Andrea Baptiste knows what it’s like to feel out-of-control of her own health. The show helped Baptiste shed 68 pounds and allowed Baptiste to see how her daily choices were contributing to her poor health and lifestyle. Her health transformation has allowed her to speak out about the effects of a poor lifestyle on your heart health and happiness to girl’s schools and women’s conferences around the country. Andrea Baptiste found the strength to regain her health on the inaugural season of NBC’s The Biggest Loser and is now the fitness director at the nonprofit Heathworks in Boston and travels around America encouraging women to take control of their health. Andrea will talk about:
• Facts to Know - More women die of heart disease than the next five causes of death combined, including all forms of cancer. However, fewer than 30 percent of women engage in a heart-healthy diet and only one-third maintain a healthy weight.
• Go Red Better U Program - With 365 daily tips from fitness, diet and stress experts, videos from women like you and an online companion to live on your desktop, the Go Red BetterU program strives to get women to take control of their heart health each and every day.
• Small Choices are Key - Research shows the combined effect of small lifestyle choices, such as smoking cessation, increase in exercise and fruit and vegetable consumption can significantly reduce risk for heart disease and impact longevity.