Wednesday, July 21, 2010

7/21-Luis Sanchez, Jerry Howell, Ken Hair

CRN 1 Live M-Thur 7a-8a PT

Luis Sanchez-Mixologist at Nic's in Beverly Hills and Mexico's West Hollywood

National Tequila Day

clipped from
In the United States, July 24 is National Tequila Day.
According to Wikipedia, tequila was invented during the 16th century in Mexico by the conquistadors.  The Aztecs had long made a fermented drink called pulque from the maguey plant (there are stone carvings from 200 AD which are believed to depict pulque).  The discovery of tequila came when the conquistadors ran out of brandy and tried to make a liquor based on the same plant.  Instead of pulque, they came up with tequila.  They made the tequila from the sap of the blue agave.
The name of "tequila" comes from the name of a village that was very close to where drink was discovered.  The town itself did not itself become established until 1656 but the name and association stuck.
Tequila is not fermented from a cactus.  Cactus are not related to agaves.  There is usually no worm in tequila.  The worm is found in some mezcal and this tradition was only begun in the 1940s as a marketing ploy.  Mezcals are related to tequila.  Historically, tequila was known as mezcal wine or mezcal brandy.  Today, there are considered distinct.  Tequila comes from the Jalisco State in Mexico.  Mezcal often comes from the Oaxaca.
Tequila first became mass produced in Guadalajara, Mexico in the early 1800s by Don Pedro Sanchez de Tagle, the Marquis of Altamira.  It was first exported to the United States in 1884 by Don Cenobio Sauza, Municiple President of the Village of Tequila.
His grandon, Don Francisco Javier established the tradition that genuine tequila can only come from the State of Jalisco in Mexico.  He is famous for saying "there cannot be tequila where there are no agaves."

How many haircuts is that tune-up worth?

With money tight, bartering is growing in popularity. Over 70,000 businesses make cashless transactions throughout America. Here is the only complete, step- by-step guide to how this potentially lucrative process works, including: the advantages of direct versus national barter networks; how to save and increase profitability; how to increase sales and revenue; and how to start a trade exchange.

*From a national expert and bareter entrepreneur

*Detailed resource section exchanges and business associations

  About the Author

Jerry Howell is President and Founder of Midwest Business Exchange, which facilitates cashless transactions. Howell serves on the Board of the National Association of Trade Exchanges and runs two philanthropic organizations. Tom Chmielewski is a writer and editor for newspapers, magazines and the Internet, and founder of a digital book publishing company.

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